R&D ProjectsProposals on Intergenerationally Co-creative Models through Donation

General Description of the Research Project

NPOs and social enterprises have started, from innovative points of view, to address pressing social issues, such as elderly and medical care, child rearing, environment and energy. In order to enhance their impacts, more active participation of a wide variety of supporters including women, the elderly and disabled is expected. Donations and bequests not only help to support financially but can also serve as important channels to encourage participation and understanding.

This project will propose an effective approach to mobilize individual and corporate financial resources as “social money” by studying a rating system that guarantees credibility of donors, information dissemination and donation systems suitable for various generations, and evaluation methods to measure the effectiveness of donation. In addition, we measure how important the sense of participation is in achieving sustainable society.