R&D ProjectsCreating a Fountain of Future Lifestyle Ideas

General Description of the Research Project

With foreseen stricter constraints on global environment and social constraints such as declining birth rate and aging population, new lifestyles which fit such constraints should be invented and put into practice, rather than stick to conventional pursuits of economic growth and convenience of living. This would enable us to realize a sustainable society with richness in mind.

In this project, we will create a foundation for suitable future lifestyles for four model areas with different constraints. Specifically, we will hold interviews with elderly persons aged around 90 to identify the values and regionality that made people live with richness in mind despite severe constraints before the war. Based on that, we will design new lifestyles using the back-cast method. In addition, we will develop a methodology to put these lifestyles into practice through intergenerational co-creation, so that this approach can be applied in many regions.