Scenario generation of socio-technology problems in the information technology area by using the foresight method
Project Outline
We will prepare several scenarios of changes in the information society in Japan that extend to around 2040, and clarify information society technology problems that are anticipated to occur at each point of time. By using the "scanning methods," we will prepare the future scenarios with discontinuous social changes that we have found it difficult to identify with conventional Delphi or technical roadmap methods.
Based on those scenarios, we will extract issues with technologies, social systems and corporate strategies in developing artificial intelligence, IoT technologies and robots and applying them in the marketing practice, and raise questions to solve those issues effectively. More specifically, we will verify to what extent the marketing process can be substituted by new information technologies in and after 2025, and examine how the practical manners of marketing will change and what kinds of difficulties and uneasiness those concerned may have.
Investigators
Yuichi Washida (Principal Investigator) |
Graduate School of Business Administration, Hitotsubashi University |
Professor |
Ichiro Furukawa |
Graduate School of Commerce and Management, Hitotsubashi University |
Professor |
Shinichi Akaike |
Science and Technology Foresight Center, National Institute of Science and Technology Policy |
Director, Ph.D. |
Naohiro Shichijo |
Dept. of Computer Science, |
Professor |
Wataru Uehara |
Graduate School of Commerce and Management, Hitotsubashi University |
Associate Professor |
Osamu Hasegawa |
Imaging Science and Engineering Laboratory, Tokyo Institute of Technology |
Associate Professor |
Fujio Toriumi |
Graduate School of Engineering, Department of Systems Innovations, The University of Tokyo |
Associate Professor |
Nanami Furue |
Graduate School of Commerce and Management, Hitotsubashi University |
Student of Doctoral Course |
Motoyuki Matsunaga |
Information Society Research Department, Institute for International Socio-Economic Studies |
Senior Fellow |
Participating and Cooperating Organizations
• Graduate School of Commerce and Management, Hitotsubashi University |