Research Projects Selected in FY2013
< Foundation-Oriented Service Science Research, Type B >
Service System Categorization based on Value Creation Models and Design Theory of Service Mechanism
[] Project Leader
Nariaki NISHINO
Associate professor, School of Engineering, The University of Tokyo
[] Targets
- Classify service system structures and develop indicators for evaluation
- Clarify the underlying characteristics common to services, and clarify basic principles contributing to service design
[] Approach
- Collect and analyze data related to actual services, and classify based on the value creation model proposed by Ueda et al. (2008)
- Conduct economic experiments based on the classification results. Our economic experiments adopt a methodology with a repeated loop of processes comprising: (1) designing a service mechanism, (2) observing and analyzing it, (3) redesigning it based on the results, and (4) again experimenting.
- Aggregate the results accumulated in the economic experiments and develop a service design theory
Most studies to date on services do have focused on a certain specific service in respective businesses, but do not provide a general framework to formulate services beyond inter-industry categories. Such a generalized framework has yet fully established.
This project aims to classify service system structures in a general framework and to develop theory applicable to service design. To this end, we first extract some essential structures of services by analyzing actual managerial data that cover a wide variety of services in many industries; second, we typify and categorize them based on the value creation model; and third we systematize it as a generalized framework. Simultaneously, the project aims to develop new indicators for service evaluation. In addition, applying the mechanism design approach, it elucidates the dynamics of classified service structures using economic experimentation. By means of the approaches above, our project clarifies the underlying characteristics common to services and some basic principles contributing to service design.
Prospective results by this project are expected to contribute to constructing a scientific basis for service science and/or service engineering, and furthermore contribute to improvement of service designing process and producing new value-creating services in reality.
This material belongs to the folloeing：
Project： Service System Categorization based on Value Creation Models and Design Theory of Service Mechanism
Project Leader：Nariaki NISHINO
