[Takanori Ida] Behavioral Economics Approach toward the Demand Response of Energy Consumption and the Social Development of Smart Grid


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Takanori Ida

Takanori Ida

Kyoto University
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Outline

We study how to address two economic- psychological problems in the social development of demand response on the basis of behavioral economics that focuses on human boudned rationality. First, we design an incentive mechanism that address the status quo bias that household do not easily adopt demand response. Second, we propose an upgrade plan that households migrate from manual to automated demand responce.

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